Bonetine

Founded in 2019, Bonetine´s founder Anna Bäck set out to create a sustainable luxury silk brand that allowed any woman to be the best version of herself – comfortable, confident and relaxed.

Guided by a passion for travel and lifestyle, the brand takes inspiration from timeless pieces. It creates wardrobe essentials for modern women seeking a timeless approach to style and blurring the line between nightwear and ready-to-wear. Bonetine encourages its customers to invest in long-lasting garments that focus on high quality. Therefore they have created a recycling program that enables the customers to ensure that a minimal amount of clothes is being thrown out to the landfill.

Gahn Fishing introduced and launched the brand in 2019 and received much attention from the media, stylists and influencers. The brand introduction included creative consulting for commercial openings, including interviews, product placements and unpaid influencer collaborations. The beautiful silk products are sold online at Bonetine and Grand Hotel’s luxury shop.