GOLDENEYE & ASSOULINE

GOLDENEYE is a legendary resort located on Jamaica’s north coast, known as the birthplace of James Bond and a destination with deep cultural roots. Once the home of author Ian Fleming, Goldeneye has evolved into a luxurious, yet laid-back hideaway attracting creatives, celebrities, and discerning travelers from around the world.

In collaboration with prestigious publisher Assouline, Goldeneye was featured prominently in the release of Jamaica Vibes, a coffee table book beautifully photographed across Jamaica. The book, with a foreword by Polar Music Prize laureate and Island Records founder Chris Blackwell, celebrates Jamaica’s vibrant culture, natural beauty, and rich musical heritage.

Gahn Fishing PR was engaged to build awareness and interest for Goldeneye and the Assouline book within the Scandinavian market. Through carefully selected media relations, tailored storytelling, strategic placements in top-tier lifestyle, travel, and design publications, and an organised media trip to Goldeneye, we successfully positioned Goldeneye as the ultimate Caribbean escape for the Nordic audience. The campaign resulted in significant editorial coverage and strengthened Goldeneye’s brand presence in Scandinavia.